Glendale, CA— March 13, 2007 – DreamWorks Animation SKG, Inc. (NYSE:DWA) announced today its intention to produce all of its films in stereoscopic 3D technology starting in 2009. To best take advantage of the technology, the company will now be creating films utilizing stereoscopic 3D from the beginning of its creative process.
“I believe that this is the greatest opportunity for movies and for the theatrical exhibition business that has come along in 30 years,” said Jeffrey Katzenberg, Chief Executive Officer of DreamWorks Animation.
The first time I saw a movie in 3D was in DisneyWorld Florida, some time in the last century. I vividly recall the movie had an underwater scene with a shock-moment where a large shark came in from the right, and the guy left to me hit me in the face trying to hold off the shark.
The principle with the stereographic 3D is essentially the same as with the red-green glasses. To get a three dimensional image, our eyes need two pictures from slightly different angles, one for each eye. If printed or projected on a screen, these two images can be overlaid, but they have to be separated afterwards.
In the red-green (or sometimes red-blue) version one of the image is displayed in red and the other in green. The filters on the glasses allow only one image to enter each eye. Unfortunately, you cannot really have a color movie when color is used to provide the separation.
A better method is to project the two views onto the screen with a different polarization of the light, and to use glasses that filter out one polarization for each eye.
I have to admit I never really liked these 3D movies, they hardly had any plot and the scenes were never really convincing. It will be interesting to see what DreamWorks Animations makes out of this technology.
And don't miss the trailer for the Bee Movie (In Theaters November 2, 2007).